Types of online ads; 5 types of effective online promotion in 2019
Today, in order to increase traffic to the site and achieve higher conversion rates, we need to run an online advertising campaign using digital marketing tools, as well as an appropriate digital marketing strategy with our website status. In this article, we will introduce you to a variety of online ads in 2019.
Fee for placement in search results
With over 3.5 billion Google daily searches, money search is where you pay Google or other search engines to promote your content on the search engine results page (SERP) with related keywords , one of the most famous and The most effective types of marketing .
There is, of course, a lot of demand for top-ranked promotions, so Google will enter the auction whenever there are at least two promotional offers for keywords related to the search queries that users log in to Google.
Advertisers who categorize keywords and their corresponding copy of the advertisement and its page's page into groups, choose the group that they want to target, and select their highest bid. Google uses the advertiser's ad group to choose a keyword that thinks most is related to the search query queries and puts it in a bid. Google's auction is like the one that you hold for your antique items. According to the number of visits, they intend to scale and evaluate, so instead of always offering a higher bidder's financial bid, the offer with the highest advertising rank is always the winner.
Advertising Rank (Ed Rank) By multiplying the maximum cost per click in the quality of the score that your advertising earns, this quality of the score of the ad will be calculated by evaluating the relevance of your page to the keyword, user experience and click rate. This means that organizations can not earn a high ranking for each keyword they want because they have more advertising budgets. Their content must be entertaining.
Advertising on social networks
More than 80 percent of the US population uses media and social media, but since social networks are all trying to get their audience as US State targeted traffic much as possible, natural hits are low everywhere. Using the social networking ads is the fastest and most effective way to reach the audience who spend the most on your time. In the social media space, advertisers have more opportunities to optimize their own campaign. They can target the purpose of their advertising campaigns, the type of advertising they seek to promote, and the purpose of their advertising, which can be very detailed. Here's a summary of Facebook, LinkedIn, Instagram and Twitter ads.
With nearly 1.5 billion active daily users who spend 41 minutes on Facebook, this platform has the most and most interactive users compared to other social media platforms. In order to effectively monitor their audiences, they have created the best tools for their own goal and the most cost-effective advertising for advertisers. When you create an advertising campaign, your first step is to choose the goal of your own campaign. You can also enhance your brand awareness, considerations and rates.
LinkedIn has less Facebook than Facebook, with around 250 million monthly active users, but since professional people are constantly updating their career information and looking to produce content about their business in this puddle Forms, LinkedIn is the best social networking site for producing B2B clues.
Cost is often higher in LinkedIn than other social networks, but generally generates high conversion rates and high-quality clues, which helps to confirm the high cost of advertising on this platform.
For example, in the Hub Spot, we will advertise an eBook for marketers who are present at LinkedIn and Facebook. After this campaign, we found that LinkedIn clicks were 4 times more expensive than Facebook clicks. We also found that Landeck’s conversion rate, the most important criterion, is almost half the cost of the conversion rate of Facebook. In the phrase in the subject of this eBook, and according to target audiences, LinkedIn was the best way to make clues.
The Instagram has 500 million active users, 64 percent of which are between the ages of 18 and 29, the platform is the best platform to attract the attention of the decade and the seventies and decades. Facebook is the owner of Instagram, of course, they also target advertising campaigns with Facebook: awareness, considerations, and conversion rates.
Twitter has lost a million active users in the last 4 months, but they still have 335 million active daily users - 80% of them live outside the United States. If you want to develop your own international visit, especially in Asia, Europe, and the South, America's Twitter ads are the best way to succeed.
Matched ads
Publishers like BuzzFeed and Dodo generate content that grows exponentially in social media every day. They make money with the help of other brands. Brands pay these publishers to create posts and videos for them that follow the publisher's formula. They also pay money to publishers for distributing this sponsored content to a large audience in their social media and website.
When you pay for the publishers' native advertising services, you will be able to penetrate the skills of writing and visiting their audiences to help you brand your favorite stories to see more.
During this creative process, you will work with publishers to create sponsored content that covers one of their core topics and resembles a regular content section on the publisher's website. This way, even if your post is technically promotional, web browsing experience does not disturb their contacts. They enjoy reading your post, and do not feel that you or the publisher are promoting something. This will put you in the hands of many people, bring you a visit, and attract new flavors to your brand.
Video pre-advertisement for web users
Forcing people to see a 30-60 second advertisement on YouTube is not the best way to attract new audience attention, it will only hurt them. But shortening video ads can entertain them without wasting visitors. According to Google, 90% of large advertising campaigns get 30% of their advertising results.
If you want to advertise on YouTube, where most elderly and elderly people watch YouTube content instead of watching television, you can do two kinds of video ads
With the TrueView advertising, you only pay for advertising when people see it full, or at least 30 seconds to see it, or click on its "act of action" (CTA). YouTube knows its users expect to see short-term videos, so they need ads that are between 15 and 20 seconds and cannot be closed. If you want to use TrueView advertising, you have two options: in-stream ads or video ads
Bumper Advertising
Bumper's Advertising is the shortest and most memorable YouTube ad. YouTube does not hurt them when YouTube launches such short-term advertisements for its visitors. And when the brands make such ads very quickly, and they say they are attractive stories, they can resonate among the audience. It's hard to forget Geopark’s propaganda, right?
Bumper's ads are 6 seconds ahead of YouTube videos or later, or on sites and apps appearing on the Google Display Network. You bid on the " Fee per 1000 views”, so every time YouTube displays your ad 1000 times, you pay a fee.
Target
With more than one billion users from 70 countries worldwide, the Google Display Network, YouTube, in its virtual marketing platform, offers accurate targeting.
Using YouTube's promotional tools, you can targeted web traffic your audience with location, population, and trends. You can also re-market old visitors, display your ads with specific features, and place ads on specific topics and keywords on the video.
Banner advertisement
Demo advertising is a controversial topic in the digital marketing community. For 25 years, advertisers have misused them and duped Internet users to click on misleading ads. Some malware advertisements also entered the computer with the virus. That's why people developed the "blind-faced with banner ads " approach and were constantly downloading ad blockers: demo ads that were known as "wicked", "distracting", and irrelevant.
On the other hand, advertising promotional technology has grown so far that ad networks can penetrate data and learning to give advertisers more effective strategies to target and more relevant ads to consumers. Advertising networks such as the Google Display Network and the Facebook Contact Network were banner and renaissance managers. They can display your ads to the right audience at the right time and place, and if you want to get more control over the ads, they will let you decide where to put your ads.
